The cosmetics industry is flourishing day by day. Women and men are attracted to it and becoming more conscious about their beauty. As a result, tons of brands are manufacturing cosmetic products in the market for their potential customers.
Brands are working hard to make die-hard customers that will remain loyal to their brands. In addition, many beauty influencers use Instagram, Facebook, YouTube, Twitter, and other social media sites to review goods and broadcast live unboxing videos.
Many companies are striving to stand themselves as best for cosmetic products. Brands that launch with a new product line need to consider several things for a successful journey. It is not as hard to do because many custom packaging companies are passionate about offering their custom boxes wholesale.
Packaging is a strong component for new brands to raise themselves in the competitive market and gain a good reputation. However, if it is done flawlessly, it can be a game-changer for you and rock your brand worldwide, as social media is the fastest medium of conveying messages throughout the globe easily and effectively.
Makeup products are luxury items and need packaging that complements the product and enhances its beauty. The brand has put its best effort into manufacturing quality makeup, but it’s time to shine it through the best packaging.
But the question is from where to start? How to select the right packaging for the product? Some things are discussed below that may help to understand well. When you think about makeup, the first thing that came to mind is the luxurious feeling and safety as makeup contains the most sensitive products.
That’s why packaging companies first thoroughly discuss the product and its features and then suggest custom box solutions. The packaging material enhances the overall presentation of makeup, increases the product’s shelf life, and is strong enough to protect the product from every angle.
The packaging does not mean only the best customization through printing and graphics but also many other factors to make it the best choice for customers. For example, some brands manufacture the best products with excellent quality according to different skin types that can enhance the beauty and texture of the customers’ skin. But, ignore the factor of quality packaging by selecting low-quality material. Various packaging materials can be customized according to the brand’s choice and can be recycled, reusable, and prove to be budget-friendly.
Custom box packaging highlights the product and is the most important reason in sales of makeup. A brand can experiment with multiples ideas in makeup packaging like color palettes, diamond shape blush on pallets, top-up lipsticks, and many more. It will also help to gain more reputation in the market and gain high goodwill among other competitors. Market surveys presented that good packaging has a high impact on customers and increases their urge to purchase that product.
Packaging can also enhance marketing and promotional activities not one on brick-and-mortar stores but also for online stores. Through this, more customers can be attracted to your makeup products, and it will also influence them to know more about what the product is. For creating the best packaging for the makeup products, the first part is to determine the design of your product.
According to that, packaging material is selected. Then, there are several questions like what are the dimensions of your products? How delicate is your product? Does it require extra thickness? How much material is required for its packaging? The custom box that will answer all these questions should also be sturdy and according to the size of the makeup product packed inside it.
Inside the box and outside, some brands use bubble wrap to make it more protective for the makeup product as they are diligent and should be secure from inside and out. Sometimes, light and nude shades of colors are used for packaging makeup products to enhance the sophisticated and luxurious experience. Otherwise, bright and dark shades of colors are used to pack makeup products for a bold and youthful experience. Of course, these things are highly dependent on customer’s psychology and keen observation of the taste of potential customers.
The selection of color is most important as it complements the product’s overall look and stands out to create more brand value. The contrast is also important for what color you choose for the background and what is on its front. Colors should blend well with each other to create the more glamorous look of makeup products.
Some usually used for makeup packaging are white, black, nude, and off-white, which many brands traditionally use, but now, as more promotional and marketing activities are up. In addition, customer trends and choices are changing, and color customization is also vital for packaging makeup products.
Many brands use packaging testing through makeup bloggers and reviewers to test their brands first and then make changes according to that. A vast network of customers watch such videos, so your packaging colors should be highly pigmented, which can be well shown on camera, and their accurate presentation should also be the same. The pigmentation and shades shown in videos should not vary from the natural eye presentation.
Many packaging companies are offering retail custom packaging in the market and claim to be different with highly advanced and evolving technology usage. But, when it comes to turn over time, they lose their customer’s trust. So, there is a need for packaging services that are not offering quality and fully satisfied custom packaging boxes but also are reliable for their turnover time by ensuring timely delivery with effective cost.
Stampa Prints is one of the packaging solution providers known for being good trust builders by the customers. Their quality packaging boxes speak for themselves about their quality and reliability. They are also good at providing delivery on time as their motto is to provide quality and mental satisfaction by best custom packaging boxes to their customers.