Customer reviews and testimonials are powerful tools for brands and marketers to empower their marketing campaigns.
With customer reviews and feedback, you can build stronger relationships with your customers. Statistics show that around 70% of consumers look for existing customer reviews and feedback.
Product pages with customer reviews are more likely to receive more conversions on their page. Displaying customer’s reviews and ratings on the product pages help in increasing the social proof factor on the product pages that help influence your potential customers to get a better understanding of your product and trigger them to take desired actions.
With customer reviews, you can enhance the product page’s appearance and utilize them to improve your customer’s experience with your brand.
Why Customer Reviews Are Important For Brand Image?
One of the major obstacles that most brands and businesses face in this highly competitive and online shopping world is a lack of customer trust. Many businesses are selling similar products and claiming they are the best ones to provide this product. Thus, it is hard for the customers to trust and choose one to buy their desired products. However, people stick where they find people like them are talking about the product and services by sharing their experience. People like to stop there and are likely to trust brands for the products and services.
Inserting customer reviews in your marketing touchpoints enhances business fronts and boost the brand’s trust. Displaying genuine reviews of customers on your marketing fronts reflects the authenticity of your brand and how customers feel after availing services of your brand.
Thus, collect more customer reviews for your brand and enhance the brand visibility in the way you want. So, here below are the tips that you can use to collect more customer reviews and feedback for your brand and better ways to improve brand rapport among your audiences.
Different Ways To Increase Customer Reviews For Your Brand
Place Customer Reviews Where They Are More Visible
One of the best ways to encourage your customers for reviews is by placing them in front of a marketing facade. Like you can display customer testimonials and ratings on your business website, landing pages, product pages, business cards, online profile, or share on your social media posts. This helps encourage your customers to share their genuine experiences and get appreciated by the brand.
Reach Your Customers On Their Favorite Platforms
Get social with your customers by reaching them on their favorite social media platforms. It means you have to create your business profile on social media platforms and customer portals that are easily accessible to your customers. You can create your business profile on all the major social media platforms and also on those that are highly popular in your country. For example, in China and Russia, people use social media channels that are particularly popular in their countries. However, Instagram, Facebook, Pinterest, Twitter, YouTube, and Yelp are the major platforms your customers might be looking for your brand.
Take Quick Follow Up With Buyers After Every Purchase
Creating a healthy relationship with your customers and collecting the reviews of their experience is best when collecting it immediately from your customers. For example, you can collect customer reviews spontaneously just after their purchase and ask them to share their experiences with your brand. Also, you can do the same for returning customers to your store or send review feedback emails to your customers effectively.
Display Customer Reviews On Digital Signage Screen
Digital signage is the new technology that has been used in the marketing industry. So if you are a brand with a retail store, you can encourage your customers by displaying reviews on Retail Digital Signage.
Ask Right & Precise Questions To Your Customers
Make sure the questions you put in front of your customers must be precise and accurate. It will help your customers to share their genuine reviews without molding their thoughts. Get better & quick customer feedback by asking them specific questions; it will help them share their reviews without wasting much time.
Connect With Customers Who Leaves High-Rating Reviews
To build customer and brand relationships, you must follow this crucial tactic to connect with your customers who leave high ratings and positive reviews. Appreciating your customers for feedback and ensuring satisfactory services help your brand make better relationships between you and customers.
Must Reach Customers Who Leave Negative Feedback
Just as reaching out to customers who leave high-rating reviews and rating is important for brand & customer relationships, similarly, getting to customers who have a negative or unsatisfactory experience with your brand is crucial for improving your services. Do not forget to connect and respond to every customer who leaves negative feedback. It will ensure that your brand pays heed to every customer and cares for their satisfaction. Assure your customers for better and improved services next time with utmost satisfaction.
We are at the end of this blog, and we can say that customer feedback is crucial for your brand. So generate more customer reviews using our tactics and improve your brand image with every customer review.
About The Author
Grace Eva is a passionate content writer. With expertise in Digital Marketing, Content Marketing, Digital signage. She also likes to explore new technologies.