Privacy Versus Security in a Connected World

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There’s an interesting story from a few years ago.  An angry father marched into the corporate office of Target and demanded to know why they were sending unsolicited advertisements for baby supplies to his teenage daughter.Well, he ended up with egg on his face because, yes, his daughter was pregnant.  And, yes, Target knew about it before he did (Father is last to know).  All those coupons for baby food, cribs and child clothing were sent directly to his daughter because Target determined her buying and search history made her a likely expectant mother.

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Written by Abdul Saleem



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